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Using the Schwartz

Posted in Remembering Tony Schwartz by Dom Brady on July 3, 2008

On the Media aired a past interview last week with the man many feel along with Bernays crafted the science of modern media and media awareness. For electronic media professionals such as myself, there is no greater influence than Tony Schwartz.

From On the Media:

TONY SCHWARTZ: I met a woman who was a cashier at Macy’s, and her name was Louise Bennett. And she knew all the Jamaican folklore. And I played those songs to Harry Belafonte.

[BANANA BOAT SONG PLAYING UP AND UNDER]

I got from a nightclub in Africa songs like Wimoweh. Remember that?

[WIMOWEH SUNG UP AND UNDER]

And Everybody Loves Saturday Night. Wimoweh I gave to the Weavers. And Everybody Loves Saturday Night I gave to – what’s his name? He owns a casino in Atlantic City. He used to be a singer. He also – I watch Jeopardy on television. You ever watch that? And who is the guy that is the funder of it? Merv Griffin. I gave him Everybody Loves Saturday Night.

[WIMOWEH SUNG]

[PAUL ROBESON SINGING “SLEEP MY CHILD”

IN GERMAN]

TONY SCHWARTZ [ON AIR]:

Good morning. Today I’d like to play two beautiful songs, sung by Paul Robeson.

TONY SCHWARTZ: I think he was one of the great singers of our time. And in the McCarthy era, Robeson couldn’t travel because they called him a Communist, which is ridiculous. He wasn’t a Communist. He just believed in [LAUGHS] internationalism.

He wanted to send tapes to various places around the world. One I did to send to England for a speech for him.

[PAUL ROBESON SINGING UP AND UNDER]

It was about peace so I had his song behind it. Then I had his narration over that.

PAUL ROBESON: Peace and friendship with our great wartime ally and enduring peace growing out of united United Nations out of friendship with the Soviet people and the governing democracies –

[PAUL ROBESON’S VOICE UP AND UNDER]

TONY SCHWARTZ: I did it for many people who couldn’t travel. For W.E.B. DuBois I would record speeches that he wanted to give in South Africa.

Tony Schwartz….A giant in the field of communcations.

August 19, 1923 – June 15, 2008

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